What
type of performance is necessary to attain such an advantage is heavily
dependent on the market a firm is in and the strategic choices a firm makes. Firms
that operate in markets where, for example, price is the dominant performance
indicator likely will opt for producing large quantities of a limited set of
products or services. Standardization and repetition of work processes will
contribute to high levels of efficiency, and, thus add to competitive value. Manufacturing organizations fall into this
category. Facilitating outstanding routine performance requires an appropriate
management of human resources by creating structures, rules and procedures so
that work across individual employees and groups can be coordinated and controlled
in effective and efficient ways according to Human Resource Management.
If
innovation and being innovative are prime performance indicators an
organization may prefer a strategy to offer customer made products that fulfill
the unique needs of individual clients. This will lead to work processes that
are primarily non-routine in nature and demand creative workers. Such a firm
needs a HRM (Human Resource Management) policy that stimulates employees to
engage in creative and innovative courses of actions that may substantially
deviate from fixed patterns of work behavior. The HRM policies should focus on interpersonal
relations, interdependencies and processes such as trust, learning,
communication, and information exchange between employees. IT Services and
Consulting organizations fall into the innovative category.
The organization's base rests on
management's philosophy, values, vision and goals. This in turn drives the
organizational culture which is composed of the formal organization, informal
organization, and the social environment. The culture determines the type of
leadership, communication, and group dynamics within the organization. The
workers perceive this as the quality of work life which directs their degree of
motivation. The final outcome is performance, individual satisfaction, and
personal growth and development. All these elements combine to build the model
or framework that the organization operates from.
Four major
models or frameworks that typical organizations operate are:
Autocratic -
The basis of this model is power with a managerial orientation of authority.
The employees in turn are oriented towards obedience and dependence on the
boss. The employee need that is met is subsistence. The performance result is
minimal.
Custodial -
The basis of this model is economic resources with a managerial orientation of
money. The employees in turn are oriented towards security and benefits and
dependence on the organization. The employee need that is met is security. The
performance result is passive cooperation.
Supportive -
The basis of this model is leadership with a managerial orientation of support.
The employees in turn are oriented towards job performance and participation.
The employee need that is met is status and recognition. The performance result
is awakened drives.
Collegial -
The basis of this model is partnership with a managerial orientation of
teamwork. The employees in turn are oriented towards responsible behavior and
self-discipline. The employee need that is met is self-actualization. The
performance result is moderate enthusiasm.
Although there are four separate
models, almost no organization operates exclusively in one. There will usually
be a predominate one, with one or more areas over-lapping in the other models.
The first model, autocratic, had its roots in the industrial revolution. The
managers of this type of organization operate out of McGregor's Theory X. The
next three models begin to build on McGregor's Theory Y. They have each evolved
over a period of time and there is no one "best" model. The collegial
model should not be thought as the last or best model, but the beginning of a
new model or paradigm.
Finally, creating a high performing and innovative organization also requires
cooperation among employees who differ in their knowledge, skills, and
abilities. Cooperation implies knowledge sharing, finding solutions together,
learning from one another and realizing synergy in creative and innovative
processes.
I wish you good luck and see you
next week!
Regards,
Saju SkariaSajuSkaria@gmail.com
www.SajuSkaria.com